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The Hispanic 101 IPO
By Richard Vasquez Moody’s just updated Univision’s rating to “positive” from “stable” clearing the way for owners of Univision to recoup their investment through an IPO sometime in 2015. Great news...
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Devious Maids’ Edy Ganem Stars in “Ana Maria in Novela Land”
From LatinHeat.com Devious Maids‘ Edy Ganem stars as Ana in the film Ana Maria in Novela Land. A fun-filled story of how one super fan, Ana Maria, switches places with her favorite telenovela star,...
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Gina Rodriguez: History Making Golden Globe Award Winner
Thank you God for Making me an artist. Thank you to my mom and my dad for telling me to dream big and to never stop dreaming. To my siblings, to my sisters Evelise and Rebecca for being the biggest...
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#TotalMarketTalk – A New Digital Series From NGLC & NGL Media
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is...
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Law & Order: SCU Special Cuban Unit
By Maria Lopez-Knowles (CMO, Pulpo Media) I’m a huge fan of Law and Order: SVU. Discovered it a little over a year ago, when binge watching the series helped me process my late husband’s untimely...
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Boxing star and promoter De La Hoya to launch Spanish-language sports and...
Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television...
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Eva Longoria pushes for greater diversity in television with ‘Telenovela’ series
By Alex Ben Block (Hollywood Reporter) One show NBC announced recently is calledTelenovela, a reference to a popular drama form on Spanish TV. But it is not a Hispanic show, Eva Longoria insisted on a...
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Director Alfonso Gomez-Rejon Went From Under-the-Radar to $12 Million in One Day
By Andrew S. Vargas (Remezcla) A Latino director has just made history at Sundance. Following up his moderately well-received horror debut, The Town that Dreaded Sundown, with a tear-jerking dramedy...
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Get Your First Look at Disney’s First-Ever Latina Princess!
By Lauren Piester (E! Online) As of 2016, Disney will finally have its first Latina Princess, and she sounds pretty awesome. Princess Elena of Avalor will make her debut in a “special episode” of...
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The Rebranding of mun2 to NBCUniverso
From MediaMoves.com Fourteen years after its launch, mun2 says goodbye this Saturday night. But right at midnight, February 1 it comes back to life as NBC Universo, a newly rebranded cable channel...
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The Total Market Strategy Scores at Super Bowl XLIX
By Adriana Hemans – SoapBox Sample (MMR) If you’re looking for proof that marketers are embracing the total market approach to advertising, Super Bowl XLIX is chock full of examples. Some of the most...
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#TotalMarketTalk VIDEO – Marla Skiko, EVP Digital Innovation, SMG Multicultural
Welcome to the second episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Marla...
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9 Things Latinos Are Tired of Explaining to Everyone Else
By Raquel Reichard (Identities.Mic) Illegal, criminal, threatening, family-oriented, hard-working, patriotic — these are the contradictory words used to describe Latinos. They demonstrate an...
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HOME –“BOOVETE MUEVETE” **MUSIC VIDEO**
Check out the new Jim Parsons Reggaeton Video “Boovete, Muevete” for the upcoming DreamWorks Animated film “HOME” also featuring the voices of Rihanna and J-Lo, in theaters March 27th!
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#TotalMarketTalk VIDEO – Luis Miguel Messianu, Pres. & Chief Creative...
Welcome to the third installment of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Luis...
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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials
By Michael Sebastian (Ad Age) If marketers want to reach young Hispanics and African-Americans with their messages online, they had better think mobile first — because this audience certainly is. Yet,...
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CPG Cuts Put Pressure on Multicultural Units
By Jack Neff (Ad Age) For all the discussion of multicultural marketing over the years, the industry has never quite settled on a best practice for how to organize and implement it within a company....
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El Rey Cable Network Is Forming Diversity Council
By EMILY STEEL (NY Times) El Rey, the English-language cable television network aimed at second- and third-generation Latinos, is spearheading a new diversity council to push the entertainment...
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#TotalMarketTalk VIDEOS – Episodes 3 & 4
Welcome to episodes 3 and 4 of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC. In these installments, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Luis Miguel...
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Why technology is the way to reach Latinas
By Michelle Castillo (CNBC.com) As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic....
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